Heat Nine Collection

We Are Handsome's 9th Collection of Activewear, a collection that was born out of every collection before it and a need to separate us from the pack. 

I led the creative of every part of this collection, from the base prints (yup! designed them!) & style selection to the trims, shoot concept & post-production.

When we launched our activewear - 18 months before the 'boom' of active brands, we aimed at doing something luxurious yet accessible.

We were the first (and still one of the only) independent activewear brands to create a high fashion shoot for our campaigns. 95% of all active brands STILL are producing campaigns with someone pretending to run in a studio. 

We created a brand for our propriety fabric - FlexiCool - which became the foundation of our quality and a key difference in our collections genetic makeup. 

ROLES:
Creative Director
Print Design
Collection Concept
Shoot Concept & Execution

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