Hi Remy & team, we all know why we’re here - lululemon is THE leader and trend-setter for athletic wear, and you need an absolute gun head of graphic.
Let’s make this part short and sweet and get to the pretty pictures : )
I’ve had a wealth of experince in all things design for almost 15 years, with the last 9 being focussed on FASHION, ACTIVE & SWIM.
I’ve designed apparel prints/textiles for fashion brands worldwide, as well as experiences for global F500 brands and startups.
I’ve worked in and managed teams big and small, love taking on projects from concept to completion and adore working in a team under solid creative direction.
I want to be clear before we scroll any further: Every single image on this page is me - all the way. From the base print design through to creative direction of the campaign and everything in-between. Yes I had and managed teams, but I’ve selected things which show the depth of my creative skill - start to finish.
I’ve spent almost 10 years honing my skills as a fashion designer, and graphic designer for fashion. I created my own luxury swim & gym label from scratch, with $0 and boot strapped all the way to 40+ countries selling to Barneys, Harrods, Net-a-Porter et al.
Mi amore! Graphic is where I started, and what I love! From freelance to working in agencies across global F500 clients to constantly rebranding my friends’ resturant and bar, design is what I LIVE for.
My experience goes back about 14 years, across a wealth of industries, and includes heavy forays into prints, color theory, print & outdoor, web, UI/UX and so forth.
I have an extensive and intimate working knowledge of textiles, fabrics, construction, performance properties and and the technical workings of athletic garment design.
I created our own proprietary fabric/construction method: FLEXICOOL™, branding all elements, including it’s naming, tech cards, and inclusion on all garments.
I have in-depth knowledge on production, factories on several continents and global distribution.
I’ve designed and produced runway shows on 3 continents, from the initial design to soundtrack to sets and lighting.
I’ve produced campaign videos and fashion films with teams in the most remote places on earth, always at the highest quality and with the most desire-able outputs.
Here are a few examples:
I’ve designed and produced hundreds of patterns and prints for fashion & textiles, for everyone from Victoria’s Secret to Net-a-Porter to Mercedes to Bugaboo.
I have a side project Print Studio selling my prints to fashion brands worldwide. (password iloveprints2018)
I have a deep deep love for color and color theory, a passion for setting trends and watching OTHERS follow, and keeping up with the industry.
I have an EXTENSIVE knowledge of the activewear and athleisure industry, having launched our active line at the beginning of the trend - we were one of the absolute first fashion brands to do performance active before the wave.
We pioneered the active-as-fashion movement in campaigns, and shot our athletic-wear as fashion.
Digital design, Ecommerce and UX/UI have been a key focus for my years in agencies, and I have a wealth of expertise in current trends and technologies in web, campaign and mobile design tech.
I always aim to bring brand and commerce together as one seamless experience that just works.
I’ve managed teams of designers, agencies and staff since my digital agency days and am proud to be able to inspire, direct and manage groups and individuals to do their best work, on time and in-scope.
I have great personal relationships and have plenty of experience with being a disciplinarian as well.
I not only have the skills lulu is looking for for this role, but it’s my jam. All of it. The flutter of my heart when I saw this role come up is no joke. I look at lulu as THE pioneer in athletic and athleisure design and development. Your style is brilliant, and any chance to work in such an environment would be an absolute dream.
Please call me - I’d love to chat all things lulu.
310 975 4165
jeremy@jeremysomers.com